Laffy Maffei Gallery is a fundamental and exclusive disruptive model for contemporary art and its market.
Today creation is digital. It can be a printed picture, a video, a 3D printing sculpture or any designed object. This means that any artwork can be duplicated countless times. However the art market is based on scarcity. Inspired by Sol LeWitt's Wall Drawings, the pioneer of American conceptual art, Laffy Maffei Gallery creates a new model for digital creation by making the distinction between the intellectual part of the creation and its materiality.
Today the sharing economy allows anyone to become an actor of the future. The gallery firmly believes in this revolution.
Consequently Laffy Maffei Gallery offers collectors to acquire an artwork in two different ways :
- as the intellectual creation divided into shares (starting at 20€/share)
- as a fine art custom-made print (starting at 250€). The prints are the only way for the artwork to physically exist.
The shareholders receive 20% of dividend in proportion to the number and size of prints sold. They can resell their shares on the secondary market organized by the gallery.
From now on the value of the artwork is based on its spreading rather than its rarity.
Any art lover can enter in the open age of art collectors.