& FRÉDÉRIC LAFFY
Lætitia Maffei and Frédéric Laffy created Laffy Maffei Gallery adopting a disruptive model inspired by the american conceptual art (Sol LeWitt’s Wall Drawings) and the blockchain. Laffy Maffei Gallery securitises artworks and pays collectors by selling custom made editions, which are the only physical existence of the artworks. Operating a major revolution in the art market to suit the new digital creation, the value of the artwork is then based on its distribution rather than its rarity.
Since the age of 11, Laetitia Maffei spends all of her free time in museums and art galleries. After pursuing extensive studies in Art History at prestigious Parisian institutions, the Ecole du Louvre and the University of the Sorbonne, she worked for World Class Public Museums, the Centre Georges Pompidou, the Center of Photography of Paris Area, and for art market household names such as Sotheby’s. Passionate about art, from the Antiquity to Modernity – with a sweet spot for paintings – Laetitia sharpens her aesthetic gaze through her professional experiences and countless exchanges with artists. Laetitia firmly holds that through knowledge of the past allows to understand the present, and to imagine the future – and thereby enables to conceive how a specific artwork contributes to the History of Art.
Frédéric Laffy studied law and political sciences. He shunned a career at the Paris Bar to create the Ateliers Frederic Laffy, with the dual ambition to support artists financing needs and reposition contemporary art in its most natural place: everyday life. Keen to open artists’ creative field, Frédéric Laffy Workshops organize collaborations by providing artists with the skills and the sensibility of designers and craftsmen.
In 2013, Laetitia Maffei and Frédéric Laffy won the competition to create the Musée Passager initiated by the Paris Region. Rethinking the museum of the 21st century: an open-plan place, mixing disciplines and designed like a real living space, they exhibited the most famous international artists such as Bill Viola, David Hockney, Valérie Belin, Elias Crespin and rising stars of contemporary creation.
Laetitia and Frédéric realized that upcoming greatest artists are working with the digital medium. The scarcity and financial elitism of the traditional art market is no longer relevant to contemporary digital creation as works are endlessly reproducible.